Winning on Poshmark – How I made $2.8k in less than 6 months
I was recently looking through some old journals and found some notes from 2012 about selling my clothes on Poshmark. It wasn’t until fall 2015, however, that I actually created my closet, and man, do I kick myself for not doing it sooner. I have given away clothes for free, not to mention how much I have sold at buy, sell, trade places like Buffalo Exchange for a fraction of what I would have made through Poshmark. Now, it’s time for me to share my secret—my top 9 tips for winning on Poshmark.
#1 Presentation is Everything
Post quality photos. Think about when you’re shopping online—what do you notice about most online stores? The items are on white backgrounds, the lighting is great, and the item is clearly displayed. The same should apply to your Poshmark closet. I’ve made so many sales based on the presentation of my closet. You’d be surprised the items people are willing to buy, so never underestimate any item—just make it look great.
Tip: It could be a good idea to invest in a dress form. They allow for great angles of the garment and minimize shoppers asking you to model the pieces.
#2 Know What’s in Season
There’s no point in trying to sell your wool coat in July—it’s not what most shoppers are looking for at the moment, and you’ll likely sell it for way less in the summer than you would at the beginning of fall or during winter.
Tip: If your item is by a popular brand, do an online search for the item—even if it’s a few years old. Using a stock photo of your item grabs the attention of shoppers quickly.
#3 Price High to Negotiate
Sure, we’d all like to resell our items for the close to the price we paid for them, especially if the item is in great condition. My experience is that less offers are made on items that are priced too high. Even if you’re open to accepting $40 for an item, if it’s priced at $90, shoppers may be reluctant to make an offer.
Tip: When you get a ‘like’ on an item, leave the person a note under the listing advising them that you’ve priced the item for negotiation.
#4 Always drop prices by at least 10%
Sure, we want to make the absolute most from each listing, but dropping the price less than 10% can prolong the item being sold. When a user ‘likes’ one of your items, they are notified every time you drop the price of that listing by 10% or more from the lowest listing price.
Tip: ‘Like’ all of your own items, that way, you’ll also receive a notification when the price of the item has been reduced.
#5 Keep Your Closet Updated + Organized
Yes, the same applies for your online closet, too. Keep your items categorized so shoppers can easily scout your closet. Also, try to list new items every few weeks so that shoppers look forward to visiting your closet.
Tip: Keep the high-priority, higher priced items at the top of your closet so they’re the first items shoppers see.
#6 Share Your Closet Listing Often
…And share other’s listings. I often find really great listings, at really great prices, which probably should have already sold. The trend I notice, however, is sellers not sharing their listings often enough, or at all. When you fail to share your listings, they are moved further to the bottom of ALL of the available listings on Poshmark.
Tip: When you share other people’s listings, it’s good etiquette to return the share. Not only is it polite, but your item has the potential to reach people who are not following your closet
#7 Follow, Follow, Follow!
The more closets you follow, the more people will follow you in return. You can use the filter features to follow closets based on location, brand, size, etc.
Tip: It’s best to follow closets that have the same brands you have listed.
#8 Attend the Parties!
Who doesn’t like a good party? There are 3 parties in the app during the day 9AM, 12PM and 7PM PST
Tip: Pay attention to the themes of the parties, i.e., BEST IN BAGS, STYLES STAPLES. Some parties only allow certain items or brands to be shared, other parties allow items across all brands and categories to be shared.
#9 Give it Time
Give each listing about a week before dropping the price for the first time, unless you see the item is receiving a lot of likes and shares. This allows time to consistently share the listing to your followers and for your followers to share to their followers.
Tip: If your find that your item isn’t receiving any likes or shares, try listing it under a more popular brand. Be sure to list the actual brand in the listing description and note that it’s “listed for exposure” as to not be deceptive.
Remember to first remove the emotional connection to what you’re selling. Once you’ve decided to sell the item, remove it from your closet and have a designated space for your Poshmark inventory (I use the trunk of my car—out of site, out of mind). Give yourself a few months to get the hang of using the app; you’ll eventually find your own tips for selling. Most of all, have fun—you’ll be surprised to know just how much money is sitting right in your closet.
Need more guidance? Be sure to use my Poshmark closet as inspiration @meetthemosleys and use code PWACN to receive $10 when you download the Poshmark app. Happy Poshing!